7 reasons to embrace online culture
What’s the ROI of social media? What is the ROI is of meetings, chatting with customers instore & answering the phone. Social media is just another way to communicate. Can you afford not to communicate with with your customers?
2 billion people are online. 85% of customers expect businesses to be active in social media. Word of mouse = word of mouth. Online culture is THE CULTURE. You can hate social media BUT you can’t ignore it. Here’s 7 reasons and some thought provoking questions to get you loving Facebook, Instagram, Twitter, emarketing, blogs and more…
80% businesses are NOT passionate.
Show you’re human. Business is built on relationships. The more people feel they know & like you, the more you will succeed. Your web presence must show you are passionate. It’s the brands that are the most HUMAN, add VALUE & CARE about their customers that succeed.
Does your online activity show how much you love your business, industry & customers?
55% more web visitors & 67% more leads for businesses that blog.
Are you blogging?
68% Email subscribers & Twitter followers are likely to buy.
51% Facebook fans are likely to buy. Are you using social media to encourage purchase?
20-30% Emarketing response rate.
Compared to an average direct mail (post) campaign 1-2% response rate. Email marketing can also be easily tracked for ROI. Are you using email marketing effectively?
30% customer questions & compliments get no reply.
Behind every comment, is a real person. Would you NOT answer the phone 30% of the time?
77% customers read brand posts but don’t comment.
17% comment & share experiences. 13% post about your brand. Do you inspire interaction or just push sales?
71% complaints on Twitter are NOT responded to.
Of the 29% that were contacted, 83% liked that they got a response & were satisfied with it. Negative reviews don’t kill brands. Not replying or inappropriate responses can. You can kill negative comments with kindness. Do you use social media to convert angry complaints into happy customers?
Don’t count likes & followers.
The only number you should count in social media is the number of interactions you have with customers. How often do you interact online?
You need a plan.
Don’t tweet & post just because everyone else is. You need to invest in social media in a sustainable way. What is your action plan?