Defining your keyword strategy

Without a keyword strategy, your website will get lost in the search results. The foundation of your strategy is a list of prioritized keywords, organized in themes corresponding to the needs of your target markets.

Keywords - how, why, what and where

Why have a keyword strategy?

  1. It gives you a focus for writing your web content and implementing your online marketing.
  2. By discovering your market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

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