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Start with WHY - book review. People don't buy what you do, they buy WHY you do it.

A book in 1 page - Start with why

Every business owner needs to take note of this simple message Simon Sinek has to say. "People don't buy what you do, they buy WHY you do it." That's it. Want to know more? Read on...

View: A book in 1 page - Start with why

Social timing - when to tweet, facebook post, blog - best times

What time should I tweet, facebook post, send enews & blog?

What time should you post to Twitter, Facebook, send that enewsletter and post to your blog to ensure your tweets and posts are read, shared and links clicked? Here are some tips for maximizing the effectiveness of your message on social media.

View: What time should I tweet, facebook post, send enews & blog?

Pinterest boards - how to use for small business

What Pinterest boards should my business create?

Pinterest is becoming a powerful marketing tool for small businesses. It can help you funnel traffic to your website, find new customers, and increase sales. BUT, I hear you say, what boards should you create to drive engagement and ultimately sales?

View: What Pinterest boards should my business create?

Learn from Australias top online retailers - web design wins and mistakes

Learn from the biggest online retailers in Australia

According to the latest figures from NAB, online sales accounted for $10.5 billion in retail in 2011. Here are Australia’s top online retailers, as chosen by SmartCompany and some notes on why they are so successful from the j6 team.

View: Learn from the biggest online retailers in Australia

7 reasons to embrace online culture (infographic) / social media

7 reasons to embrace online culture (infographic)

2 billion people are online. 85% of customers expect businesses to be active in social media. Word of mouse = word of mouth. Online culture is THE CULTURE. You can hate social media BUT you can’t ignore it. Here's 7 reasons and some thought provoking questions to get you loving Facebook, Twitter, emarketing, blogs and more...

View: 7 reasons to embrace online culture (infographic)

Creating QR codes and tips for using them in your marketing

How to create and correctly use QR codes

We've seen so many poor uses of QR codes lately that we decided to highlight a few and give you some more tips. A QR code requires your customer time to open the app, scan the code & wait for content to load. It better be worth their effort. Let's look at how to create a QR code & use it effectively?

View: How to create and correctly use QR codes

10 reasons to realign your website (infographic)

10 reasons to realign your website (infographic)

Your website content, design and goals MUST be revisited on a regular basis (yearly at the very least). To succeed you need to realign your website to meet your ever changing online objectives and user needs. Here's 10 reasons and some thought provoking questions to get you started...

View: 10 reasons to realign your website (infographic)

SEO is more than just keywords - social media, local place pages, content, people, data

SEO is more than just keywords

Yes, it's essential to effectively target your keywords in your page titles, headlines, URLs, etc. But SEO is about more than just keywords nowadays. Its about 4 key things: people, local, social and data.

View: SEO is more than just keywords

The Thank You Economy by Gary Vaynerchuk

A book in 1 page - The Thank You Economy

Here's our take on this New York Times best seller by Gary Vaynerchuk. As Gary says, "There’s only so low you can go on price. There’s only so excellent you can make your product or service. There’s only so far you can stretch your marketing budget. Your heart, though, that’s boundless."

View: A book in 1 page - The Thank You Economy

How to respond to negative word of mouth in social media

How to respond to negative word of mouth in social media (Twitter / Facebook / review websites etc)

Negative word of mouth happens to every company at some point. Clever brands expect it to happen and have a plan that helps them convert angry critics into happy fans.

View: How to respond to negative word of mouth in social media (Twitter / Facebook / review websites etc)

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