Maximise the seasons for website success
Have a little holiday fun and embrace the silly season all year round to improve your website sales and customer service. BUT especially at Christmas time you need to get festive to connect with your audience and boost sales.
Who is buying gifts online at Christmas?
group says that 38% of Christmas purchases in 2009 were made online,
with each internet-connected Australian spending an average of $224 via
the web. Those figures just keep on growing each year. So what are you doing to maximise your sales during the festive season?
Use these tips to start planning for Christmas early to ensure you maximize your sales.
1. Add a little fun to your website design
artwork (or seasonal bling as we like to call it) can improve your sales odds at specific times of the year. Adding a Santa hat to your website logo... Easter eggs to your website page footer... or a Mothers day "dont forget to buy flowers reminder" to your e-newsletter... is a quick way to tap into your customers emotions. It reminds them that your business is made up of humans and provides a friendly edge to your customer service.
Even Google likes to add seasonal bling on its logo!
With prices starting from just $80 +gst its a cost effective way to get festive. Talk to us.
2. Find creative ways to mark the season
On your website you can use seasonal reasons as to why customers should buy your products / services. IE free gift wrapping at Christmas, Special price for Fathers day, Winter warmer ideas during July etc. Or have a "Find Santa" competition on your website and award a prize to those who find it.
3. Send a seasonal e-newsletter
Email is an inexpensive and extremely effective way to boost sales during the holiday season or around special times of the year. Think jolly xmas e-cards, Happy Australia Day e-news, End of the financial year e-newletters etc. With e-cards, we recommend sending a link to a website landing page that holds the e-card as some email programs block e-cards for security reasons.
4. Create dedicated landing pages
Christmas themed landing page can provide direction as well as
introduce your customers to your top products.
5. Use social media to wish customers a happy festive season
Facebook and Twitter provide you a quick and easy way to wish customers a merry Christmas, happy Easter, happy Australia day, etc etc etc. Simply add a post and an image of something festive (like your team in Santa hats), or advertise your Xmas sale, seasonal promos etc.
6. Plan your attack early
Make sure you don't leave it until the last minute, or you
might get lost in the Christmas rush. Remember that search engines may take some time to
re-index the Christmas promotion related content on your site, so you
need to get in early.
Once the season is over customers don't likes seeing decorations still up for weeks. If you do plan to get festive with your website, make sure you put a plan in place to remove it