<?xml version="1.0" encoding="utf-8"?><rss version="2.0"><channel><title>tips &amp; tricks</title><link>http://www.j6design.com.au/tips.aspx</link><description></description><language>en-AU</language><copyright>Copyright 2010 J6 design</copyright><pubDate>Mon, 06 Sep 2010 19:59:57 GMT</pubDate><item><title>Facebook / Twitter / social networking and your business</title><description>Increase brand awareness, customer loyalty and receive visitors to your website through Facebook and Twitter. It's word of mouth marketing - online style</description><guid>http://www.j6design.com.au/tips/Socialnetworking.aspx</guid><link>http://www.j6design.com.au/tips/Socialnetworking.aspx</link><pubDate>Mon, 06 Sep 2010 14:00:00 GMT</pubDate></item><item><title>Google Adwords - how do I setup a campaign?</title><description>Managed correctly Pay Per Click (PPC) advertising, such as Google Adwords, is one of the most affordable ways of directing traffic to your website. Lets look at how to use it effectively so it doesn't blow your budget.</description><guid>http://www.j6design.com.au/tips/GettoknowGooge2.aspx</guid><link>http://www.j6design.com.au/tips/GettoknowGooge2.aspx</link><pubDate>Tue, 24 Aug 2010 14:00:00 GMT</pubDate></item><item><title>Online marketing to women</title><description>Why target your online marketing towards women? Women are earning more, spending more and making a greater range of purchase decisions... that means for your internet strategy to succeed, you need to know what women are seeking online.</description><guid>http://www.j6design.com.au/tips/onlinemarketing-to-women.aspx</guid><link>http://www.j6design.com.au/tips/onlinemarketing-to-women.aspx</link><pubDate>Thu, 29 Jul 2010 02:55:40 GMT</pubDate></item><item><title>How people make decisions on your website</title><description>There are established behavior patterns that visitors use to make decisions on your website. The 4 styles are: methodical, humanistic, competitive and spontaneous. The key is to make sure your website has something for each of the 4 types of decision makers.</description><guid>http://www.j6design.com.au/tips/decision_makers.aspx</guid><link>http://www.j6design.com.au/tips/decision_makers.aspx</link><pubDate>Tue, 29 Jun 2010 08:20:40 GMT</pubDate></item><item><title>Online marketing by word of mouth </title><description>Happy customers are your best advertisers. If they like you, they will tell their friends. We know that referrals, testimonials and reviews have always been a great way for you to gain new customers. So how can you do it all online?</description><guid>http://www.j6design.com.au/tips/word-of-mouth.aspx</guid><link>http://www.j6design.com.au/tips/word-of-mouth.aspx</link><pubDate>Thu, 20 May 2010 03:05:54 GMT</pubDate></item><item><title>Taglines - why do you need one?</title><description>A tagline is brand statement. A good tagline is the single-most powerful, condensed, compact expression for your brand. BUT many taglines are actually detrimental to the brand.</description><guid>http://www.j6design.com.au/tips/Taglines.aspx</guid><link>http://www.j6design.com.au/tips/Taglines.aspx</link><pubDate>Thu, 06 May 2010 23:08:58 GMT</pubDate></item><item><title>E-news content - 6 helpful tips</title><description>Great content is what sets great e-newsletters apart from the rest. Yes, design is important but it will not make up for inferior content so follow these tips to make sure your e-newsletter content shines. </description><guid>http://www.j6design.com.au/tips/e-marketing_tips.aspx</guid><link>http://www.j6design.com.au/tips/e-marketing_tips.aspx</link><pubDate>Tue, 30 Mar 2010 22:50:15 GMT</pubDate></item><item><title>More web copywriting tips </title><description>Content is king on the internet - yet most visitors hate reading online... so how can you help your web visitors effectively read your content?</description><guid>http://www.j6design.com.au/tips/copywriting_tips.aspx</guid><link>http://www.j6design.com.au/tips/copywriting_tips.aspx</link><pubDate>Thu, 25 Mar 2010 07:40:12 GMT</pubDate></item><item><title>3 myths about your website visitors </title><description>User testing shows us how people use websites. Every website is different, as is every person, but there are some common behaviors that regularly occur in user testing.</description><guid>http://www.j6design.com.au/tips/usertesting.aspx</guid><link>http://www.j6design.com.au/tips/usertesting.aspx</link><pubDate>Tue, 16 Mar 2010 00:39:48 GMT</pubDate></item><item><title>Web copywriting mistakes - why not to have a welcome line</title><description>Welcome phrases are a waste of your web visitors time. Your whole site should express the welcome feeling. Lets look at the why its a NO-NO and how to fix it.</description><guid>http://www.j6design.com.au/tips/welcome.aspx</guid><link>http://www.j6design.com.au/tips/welcome.aspx</link><pubDate>Tue, 23 Feb 2010 23:45:27 GMT</pubDate></item><item><title>Facebook fan page - the what, why and how </title><description>Facebook fan pages allow you to develop a long-term  relationship with your customers. Lets look at what they are, why they are important and how to set up and use it.</description><guid>http://www.j6design.com.au/tips/Facebook_fanpage.aspx</guid><link>http://www.j6design.com.au/tips/Facebook_fanpage.aspx</link><pubDate>Fri, 19 Feb 2010 03:46:21 GMT</pubDate></item><item><title>SEO - which keywords to focus on?</title><description>There are actually 2 types of keywords that need to be optimized for your website to stand out. So should you focus on your big head keywords, or those wide-ranging tail terms?</description><guid>http://www.j6design.com.au/tips/SEO_tail_terms.aspx</guid><link>http://www.j6design.com.au/tips/SEO_tail_terms.aspx</link><pubDate>Tue, 12 Jan 2010 03:28:06 GMT</pubDate></item><item><title>The best headlines for generating interest</title><description>Can you achieve precise communication in a handful of words? Yes.... if the editors of major newspapers can achieve it every day so can you. Let's learn how to write headings from the best.</description><guid>http://www.j6design.com.au/tips/bestheadlines.aspx</guid><link>http://www.j6design.com.au/tips/bestheadlines.aspx</link><pubDate>Wed, 16 Dec 2009 23:56:01 GMT</pubDate></item><item><title>Blue beanie day - what the?</title><description>We are showing a little Aussie support for web standards and accessibility. Why? Because web standards make your website more cost effective and work better for your customers.</description><guid>http://www.j6design.com.au/tips/Bluebeanieday.aspx</guid><link>http://www.j6design.com.au/tips/Bluebeanieday.aspx</link><pubDate>Tue, 01 Dec 2009 00:57:16 GMT</pubDate></item><item><title>Every second counts for web users</title><description>Web users are savvy. They can form an opinion, find information and purchase products online REALLY fast. Lets look at how quickly they do things on your website. </description><guid>http://www.j6design.com.au/tips/Userstatistics.aspx</guid><link>http://www.j6design.com.au/tips/Userstatistics.aspx</link><pubDate>Fri, 06 Nov 2009 04:59:26 GMT</pubDate></item><item><title>Maximise the seasons for website success</title><description>Have a little holiday fun and embrace the silly season all year round to improve your website sales and customer service. </description><guid>http://www.j6design.com.au/tips/holiday_season_web_design.aspx</guid><link>http://www.j6design.com.au/tips/holiday_season_web_design.aspx</link><pubDate>Thu, 15 Oct 2009 04:14:54 GMT</pubDate></item><item><title>Does your website have a strong call to action?</title><description>Your call to action is the secret formula for results! It is an essential part of any website. What is your call to action and how can you make it work hard for your business?</description><guid>http://www.j6design.com.au/tips/Calltoaction.aspx</guid><link>http://www.j6design.com.au/tips/Calltoaction.aspx</link><pubDate>Mon, 14 Sep 2009 22:57:16 GMT</pubDate></item><item><title>SEO link building for success</title><description>Quality inbound links to improve your Google page rank is one of the most important aspects of search engine optimization. BUT unfortunately it can also be one of the hardest parts.</description><guid>http://www.j6design.com.au/tips/SEOlinkbuildingforsuccess.aspx</guid><link>http://www.j6design.com.au/tips/SEOlinkbuildingforsuccess.aspx</link><pubDate>Wed, 02 Sep 2009 03:13:26 GMT</pubDate></item><item><title>Testing your website before going live</title><description>Before launching your website live on the internet, it needs to be tested to catch any issues. Lets look at the various tests performed on your website and why they are important.</description><guid>http://www.j6design.com.au/tips/testing.aspx</guid><link>http://www.j6design.com.au/tips/testing.aspx</link><pubDate>Wed, 19 Aug 2009 02:51:53 GMT</pubDate></item><item><title>Top 10 e-newsletter tips</title><description>Get better results with your enews campaign using these tips. Be sure to review them before you send your next email campaign. </description><guid>http://www.j6design.com.au/tips/Top10enewslettertips.aspx</guid><link>http://www.j6design.com.au/tips/Top10enewslettertips.aspx</link><pubDate>Tue, 11 Aug 2009 03:52:10 GMT</pubDate></item><item><title>Web marketing on a budget</title><description>As online guru, Kevin Kelly stated a few years ago: ‘online culture is the culture’. So when your budget gets tight, dont cut your website marketing dollar - use it more wisely. Lets look at what cost effective online marketing works best.</description><guid>http://www.j6design.com.au/tips/Marketingonabudget.aspx</guid><link>http://www.j6design.com.au/tips/Marketingonabudget.aspx</link><pubDate>Fri, 24 Jul 2009 04:20:41 GMT</pubDate></item><item><title>Website statistics - use them to increase your success</title><description>The success of your online marketing campaign depends on your ability to monitor and analyse your website traffic. You need to know where your website visitors come from... and  what they do in your website. </description><guid>http://www.j6design.com.au/tips/Website_statistics.aspx</guid><link>http://www.j6design.com.au/tips/Website_statistics.aspx</link><pubDate>Mon, 06 Jul 2009 03:36:06 GMT</pubDate></item><item><title>Successful enewsletters - what is the secret?</title><description>You should have an email newsletter providing valuable content to your customers. Here are some tips to help you create a more successful enewsletter.</description><guid>http://www.j6design.com.au/tips/Successful_enewsletters.aspx</guid><link>http://www.j6design.com.au/tips/Successful_enewsletters.aspx</link><pubDate>Wed, 24 Jun 2009 06:07:27 GMT</pubDate></item><item><title>5 tips for effective branding</title><description>Branding is creating a whole experience and a strong idea around your business, products and services. Colors, mission statement, logo, uniforms, shop layout, service style, tone, language, packaging... </description><guid>http://www.j6design.com.au/tips/5tipsforbranding.aspx</guid><link>http://www.j6design.com.au/tips/5tipsforbranding.aspx</link><pubDate>Fri, 12 Jun 2009 03:53:15 GMT</pubDate></item><item><title>Do I need a marketing strategy?</title><description>People often confuse marketing with advertising - but it is much more than that. Marketing is an integral part of business management. So lets look at the how and why of marketing.</description><guid>http://www.j6design.com.au/tips/marketingstrategy.aspx</guid><link>http://www.j6design.com.au/tips/marketingstrategy.aspx</link><pubDate>Thu, 04 Jun 2009 06:38:07 GMT</pubDate></item><item><title>Avoid a crash landing - tips for your landing page / microsite</title><description>Research has shown that many web users do not look at more than the first page they arrive at. Capitalise on your marketing investment and invest on your landing page.</description><guid>http://www.j6design.com.au/tips/landingpagedesign.aspx</guid><link>http://www.j6design.com.au/tips/landingpagedesign.aspx</link><pubDate>Mon, 01 Jun 2009 14:00:00 GMT</pubDate></item><item><title>Colour guide - what is RGB, CMYK, PMS colour?</title><description>What is the difference between the RGB &amp; CMYK colour or Spot &amp; Process inks. Which do you need for printing or web? Our colour guide will help explain colour.</description><guid>http://www.j6design.com.au/tips/Colourguide.aspx</guid><link>http://www.j6design.com.au/tips/Colourguide.aspx</link><pubDate>Wed, 27 May 2009 14:00:00 GMT</pubDate></item><item><title>Make your website pay for itself</title><description>Placing ads on your website can be help your business generate extra income. Simply charge businesses to advertise on your website and monitor the click throughs.</description><guid>http://www.j6design.com.au/tips/Makeyourwebsitepayforitself.aspx</guid><link>http://www.j6design.com.au/tips/Makeyourwebsitepayforitself.aspx</link><pubDate>Wed, 27 May 2009 02:25:28 GMT</pubDate></item><item><title>Get noticed on Google for FREE</title><description>Google maps for business - web visitors searching for information related to your business will see your location, contact information, and company logo highlighted on a map of your area. </description><guid>http://www.j6design.com.au/tips/GetnoticedonGoogleMaps.aspx</guid><link>http://www.j6design.com.au/tips/GetnoticedonGoogleMaps.aspx</link><pubDate>Thu, 14 May 2009 07:25:53 GMT</pubDate></item><item><title>Add PowerPoint slides to your site</title><description>PowerPoint is the leading business software for presentations. It has become a standard element in most corporate meetings. Lets bring it out of the board room...</description><guid>http://www.j6design.com.au/tips/AddyourPowerPointslidestoyoursite.aspx</guid><link>http://www.j6design.com.au/tips/AddyourPowerPointslidestoyoursite.aspx</link><pubDate>Thu, 30 Apr 2009 14:00:00 GMT</pubDate></item><item><title>Add a gallery to your website</title><description>We recommend you use quality images as an essential part of your website. Images make your text more attractive and help your customers remember key information. </description><guid>http://www.j6design.com.au/tips/Wanttoaddaquickandeasygallerytoyourwebsite.aspx</guid><link>http://www.j6design.com.au/tips/Wanttoaddaquickandeasygallerytoyourwebsite.aspx</link><pubDate>Wed, 29 Apr 2009 14:00:00 GMT</pubDate></item><item><title>Web homepage guidelines</title><description>Your website homepage is the most valuable real estate in the world! So lets look at the facts and guidelines for making your homepage work well for your website.</description><guid>http://www.j6design.com.au/tips/Factsaboutyourwebsitehomepage.aspx</guid><link>http://www.j6design.com.au/tips/Factsaboutyourwebsitehomepage.aspx</link><pubDate>Wed, 29 Apr 2009 05:43:10 GMT</pubDate></item><item><title>How to supply your design brief?</title><description>Our aim is to create a design solution that reflects your business image and best suits your goals. Thus it is VITAL that you provide us with a comprehensive brief about your requirements.</description><guid>http://www.j6design.com.au/tips/Howtosupplyyourdesignbrief.aspx</guid><link>http://www.j6design.com.au/tips/Howtosupplyyourdesignbrief.aspx</link><pubDate>Thu, 02 Apr 2009 00:21:49 GMT</pubDate></item><item><title>Website launch press release</title><description>A well written press release will capture the attention of journalists. Use a press release for the launch of your website, a new product, an award, company merger etc. </description><guid>http://www.j6design.com.au/tips/websitelaunchpressrelease.aspx</guid><link>http://www.j6design.com.au/tips/websitelaunchpressrelease.aspx</link><pubDate>Sun, 01 Mar 2009 13:00:00 GMT</pubDate></item><item><title>Your about us page - why, what etc?</title><description>Representing a your company on the Internet is one of your website's most important jobs. Lets look at what to put on your about us page.</description><guid>http://www.j6design.com.au/tips/webdesigncontentaboutuspage.aspx</guid><link>http://www.j6design.com.au/tips/webdesigncontentaboutuspage.aspx</link><pubDate>Tue, 17 Feb 2009 13:00:00 GMT</pubDate></item><item><title>Email issues / errors</title><description>Having trouble sending email? Do you get a 553 error message? You can receive email but cant send it? Lets look at why and how to fix it!</description><guid>http://www.j6design.com.au/tips/553emailerrors.aspx</guid><link>http://www.j6design.com.au/tips/553emailerrors.aspx</link><pubDate>Thu, 05 Feb 2009 13:00:00 GMT</pubDate></item><item><title>Why use YouTube for marketing? </title><description>Youtube.com is the 2nd highest used site globally. Thats a lot of traffic! So how can we make YouTube work to market your website and business?</description><guid>http://www.j6design.com.au/tips/YouTubemarketing.aspx</guid><link>http://www.j6design.com.au/tips/YouTubemarketing.aspx</link><pubDate>Wed, 14 Jan 2009 06:10:15 GMT</pubDate></item><item><title>Ten must haves for ecommerce</title><description>How to turn window shoppers into buyers. With so many online shops to choose from, how do you make sure your online shop is better (and more successful) than the rest.</description><guid>http://www.j6design.com.au/tips/musthavesforecommerce.aspx</guid><link>http://www.j6design.com.au/tips/musthavesforecommerce.aspx</link><pubDate>Mon, 29 Dec 2008 04:30:20 GMT</pubDate></item><item><title>Keywords - how, why, what and where...</title><description>There are 3 key steps in adding keywords to your website for optimal SEO - keyword research, keyword analysis / strategy and keyword rich content. </description><guid>http://www.j6design.com.au/tips/Keywordshowtochooseandimprove.aspx</guid><link>http://www.j6design.com.au/tips/Keywordshowtochooseandimprove.aspx</link><pubDate>Wed, 17 Dec 2008 23:49:07 GMT</pubDate></item><item><title>FAQ about domain names</title><description>We answer your frequently asked questions about domain names. What are they, what are the rules, why have more than one?</description><guid>http://www.j6design.com.au/tips/domainnames.aspx</guid><link>http://www.j6design.com.au/tips/domainnames.aspx</link><pubDate>Tue, 04 Nov 2008 11:18:57 GMT</pubDate></item><item><title>Why should you redesign / refresh your website?</title><description>The internet moves at a fast pace. Web users expect websites to be fresh and full of updated relevant content. Search engine also look favourly upon sites that are keep up to date. </description><guid>http://www.j6design.com.au/tips/redesignwebsite.aspx</guid><link>http://www.j6design.com.au/tips/redesignwebsite.aspx</link><pubDate>Tue, 04 Nov 2008 09:20:40 GMT</pubDate></item><item><title>Fonts - how to choose the right one for your logo / website?</title><description>The font you select will set a tone on your logo, brochure or website. It should assist the user to read. So what factors should you keep in mind when selecting a font? </description><guid>http://www.j6design.com.au/tips/fonttouseforyourlogoandwebsite.aspx</guid><link>http://www.j6design.com.au/tips/fonttouseforyourlogoandwebsite.aspx</link><pubDate>Tue, 04 Nov 2008 03:34:56 GMT</pubDate></item><item><title>Mobile phone friendly website</title><description>iPhones, BlackBerrys and mobile phones with web access... many internet users are now surfing the web on their phone. How does this effect your business?</description><guid>http://www.j6design.com.au/tips/Mobilefriendlywebsites.aspx</guid><link>http://www.j6design.com.au/tips/Mobilefriendlywebsites.aspx</link><pubDate>Wed, 15 Oct 2008 00:09:56 GMT</pubDate></item><item><title>Do you need a boost in sales?</title><description>We have found a simple way to boost our business day, refresh customer service skills and keep us firing and focused! Yes its an enewsletter - but we think its great value in our inbox!</description><guid>http://www.j6design.com.au/tips/Dailysalestips.aspx</guid><link>http://www.j6design.com.au/tips/Dailysalestips.aspx</link><pubDate>Wed, 01 Oct 2008 14:00:00 GMT</pubDate></item><item><title>Page Rank - tips for improving your website google listing</title><description>Search engine marketing boosts your organic search listing on Google (your placement in the search listings). This is essential for your website success.</description><guid>http://www.j6design.com.au/tips/GettoknowGoogle1.aspx</guid><link>http://www.j6design.com.au/tips/GettoknowGoogle1.aspx</link><pubDate>Wed, 10 Sep 2008 14:00:00 GMT</pubDate></item><item><title>How do customers find your website?</title><description>Many people assume that once a website goes live, the web work is finished. BUT... if nobody knows your website exists, it will NOT bring in new business.</description><guid>http://www.j6design.com.au/tips/Builditandtheywillcome.aspx</guid><link>http://www.j6design.com.au/tips/Builditandtheywillcome.aspx</link><pubDate>Mon, 08 Sep 2008 14:00:00 GMT</pubDate></item><item><title>Helpful website design links</title><description>Need more information? J6 design can point you in the right direction with these business, gateway, stock library, and search engine web links.
</description><guid>http://www.j6design.com.au/tips/Helpfullinks.aspx</guid><link>http://www.j6design.com.au/tips/Helpfullinks.aspx</link><pubDate>Tue, 19 Aug 2008 14:00:00 GMT</pubDate></item><item><title>6 reasons we offer a better web design service</title><description>There are many web design companies to choose from. So, what makes J6 design different? We believe there are 6 key reasons why we offer a better web design service. </description><guid>http://www.j6design.com.au/tips/Whychooseus.aspx</guid><link>http://www.j6design.com.au/tips/Whychooseus.aspx</link><pubDate>Sat, 26 Jul 2008 14:00:00 GMT</pubDate></item><item><title>Who is your website target audience? </title><description>Don't fall into the trap of answering - EVERYONE - because it will NOT ensure you have the best possible website. You MUST clearly define your website audience.
</description><guid>http://www.j6design.com.au/tips/targetaudience.aspx</guid><link>http://www.j6design.com.au/tips/targetaudience.aspx</link><pubDate>Sun, 06 Jul 2008 14:00:00 GMT</pubDate></item><item><title>Duplicate content and your Google rank</title><description>Duplicate content can lead to problems with your page rank on Google. If your website has the same content as another website, Google will filter one from search results.</description><guid>http://www.j6design.com.au/tips/Gettingtoknowgoogle5.aspx</guid><link>http://www.j6design.com.au/tips/Gettingtoknowgoogle5.aspx</link><pubDate>Mon, 23 Jun 2008 14:00:00 GMT</pubDate></item><item><title>How to prepare website content</title><description>Website content is KING... Your website should have powerful text and images that clearly deliver the key sales message of your business quickly to users.</description><guid>http://www.j6design.com.au/tips/preparingwebcontent.aspx</guid><author>Jane - J6 design</author><link>http://www.j6design.com.au/tips/preparingwebcontent.aspx</link><pubDate>Sat, 15 Mar 2008 13:00:00 GMT</pubDate></item><item><title>Colours - how to choose the right one?</title><description>Make sure you are sending your audience the right message by using the right colours for your logo, company branding, brochure or website. 
</description><guid>http://www.j6design.com.au/tips/Choosingyourcolour.aspx</guid><link>http://www.j6design.com.au/tips/Choosingyourcolour.aspx</link><pubDate>Tue, 26 Feb 2008 13:00:00 GMT</pubDate></item><item><title>Logo design FAQ</title><description>Helpful information for logo design bookings. We answer the most common questions about logo design and and our logo design process. </description><guid>http://www.j6design.com.au/tips/FAQaboutlogodesign.aspx</guid><link>http://www.j6design.com.au/tips/FAQaboutlogodesign.aspx</link><pubDate>Mon, 14 Jan 2008 13:00:00 GMT</pubDate></item><item><title>Email spam - are you sending it?</title><description>Commercial email messages are only considered to be spam if they are sent without the prior consent of the recipient. But what is prior consent?</description><guid>http://www.j6design.com.au/tips/Avoidsendingspam.aspx</guid><link>http://www.j6design.com.au/tips/Avoidsendingspam.aspx</link><pubDate>Sun, 09 Dec 2007 13:00:00 GMT</pubDate></item></channel></rss>