It’s not the best businesses that win it’s the best marketing. Yes, you need to deliver an acceptable product or service but the most powerful thing you can do is get your story right. People will forget what you said but they’ll remember how you made them feel. Get this right and you give yourself the best chance. Get it wrong and your competitors are already ahead.
So what is it that the big brands do that the little ones don’t? The big ones have teams of people working out how to get it right. Who their brand is, what it stands for, who their customer is, what value they offer, why their customer needs it……. and so on. They understand that just like building a house, their brand needs the right foundations.
“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” – Steve Jobs
Medium businesses, small businesses and start ups often skip this vital step because its too expensive or they don’t understand the need. And unfortunately that is often the reason why they don’t hit their targets.
“Our 1st game is called Well Begun is Half-Done.” – Mary Poppins
The proverb Well Begun is Half-Done was originally stated by Aristotle, a Greek philosopher. It generally means a good beginning almost assures success. In the case of your business, it means a good brand almost assures success.
Developed by our creative director, Jane, the Well Begun is Half-Done ecourse program is a DIY version of the strategy workshops and action plan she delivers to brands all over Australia willing to pay big bucks for her to find the answers for them. It is presented in an simple to follow, engaging lesson + fill in the blanks workbook style program that helps you tap into what makes your brand so special and gives you the clarity to create irresistibly powerful messages directed at the people who want and need them.
It’s time you learnt how to create your own successful and profitable business.
It’s time for you to build the foundations of a strong brand and loyal tribe.
– Tim, mortgage broker –
Small and medium size businesses that like to get hands on a do their own marketing. We regularly go into businesses to work with their marketing teams. You just need to know the secrets we give them, if you want to do it yourself and succeed.
Small businesses and start ups that are budget conscious. Too often, small businesses patch their brand with a cheap logo and a template website that they got because they’re cheap not perfect for their brand. This has to stop. So, here’s a big secret… if you spend money on getting your brand strategy right, you’ll save on all of your other marketing. Yes, you will pay less for a logo design and can use a template website and can write your own text. Why, how? Because you’ll know exactly what you need. You’ll be in control.
David, service based business
Jodie, small business owner
Kate, Retail business
Paul, business owner
Claire, wellness business owner
Tania & Mark, family business owners
Lisa, hairdresser and business owner
Andrew, managing director
– Simon Sinek –
We run the course from Feb-Nov – start today.