There’s no one like you. So focus your brands message. Be true to your unique offering.

Well begun is half-done ecourse


Empowering medium and small business owners, to build a unique brand and loyal tribe. We show you how to create your own successful and profitable business.

Spot quiz… Who are you? What do you do? Why does it matter? Unless you have compelling answers to all three questions, your business needs more brand focus.

Hands up if you can relate:

  • Suck as social media?
  • Not sure how to stand out in a crowded market?
  • Don’t know exactly who your audience is?
  • Not sure exactly what a brand is?
  • Business isn’t booming?
  • Lacking the clarity or confidence to deliver a powerful sales message?
  • Can’t find your authentic voice, tone, image?
  • Your followers aren’t biting?
  • Your gut feel says your logo and style is just wrong?
  • Wish you could make your business / industry more exciting and inspiring?
  • Forked out a mint for a website but it’s not converting?
  • Your staff just don’t get the message across?
  • Feel like what you offer is worth so much more than what you are getting?!?

You’re not alone.
We can help you change that.

The answer = your business needs strong branding.

Our ecourse gives you the same steps we take our customers through to help their business grow into highly profitable success stories.
Strong branding = more customers that are easier to satisfy. Happy customers are one key to success.
Strong branding = Staff will have a better understanding of your business and products. Happy staff are one key to success.
Strong branding = you’ll save money because you won’t waste it on things you don’t need and you’ll be really clear on the marketing you do need. Happy you = success.

A strong brand = success.


Before you spend another single $1 on a logo or website or product, take the time to sit down and work out your brand.

It’s not the best businesses that win it’s the best marketing. Yes, you need to deliver an acceptable product or service but the most powerful thing you can do is get your story right. People will forget what you said but they’ll remember how you made them feel. Get this right and you give yourself the best chance. Get it wrong and your competitors are already ahead.

So what is it that the big brands do that the little ones don’t? The big ones have teams of people working out how to get it right. Who their brand is, what it stands for, who their customer is, what value they offer, why their customer needs it……. and so on. They understand that just like building a house, their brand needs the right foundations.

“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” – Steve Jobs

Medium businesses, small businesses and start ups often skip this vital step because its too expensive or they don’t understand the need. And unfortunately that is often the reason why they don’t hit their targets.

We’ve made that vital step a cost effective, attainable one.


The j6 design Well begun is half done branding ecourse provides proven techniques and skills on how to create your own successful and profitable business. Ideas that will serve your business for life.

“Our 1st game is called Well Begun is Half-Done.” – Mary Poppins

The proverb Well Begun is Half-Done was originally stated by Aristotle, a Greek philosopher. It generally means a good beginning almost assures success. In the case of your business, it means a good brand almost assures success.

Developed by our creative director, Jane, the Well Begun is Half-Done ecourse program is a DIY version of the strategy workshops and action plan she delivers to brands all over Australia willing to pay big bucks for her to find the answers for them. It is presented in an simple to follow, engaging lesson + fill in the blanks workbook style program that helps you tap into what makes your brand so special and gives you the clarity to create irresistibly powerful messages directed at the people who want and need them.

It’s time you learnt how to create your own successful and profitable business.

It’s time for you to build the foundations of a strong brand and loyal tribe.

“Jane really helped us understand the importance of branding our business and how we could use that knowledge to our advantage.”

– Tim, mortgage broker –

What we cover.


  • VOL.1 Who’s listening?

    Ebook on how to target the right audience and connect with them. Plus workbook with actionable exercises that can change your business success straight away.

    Successful brands have a tribe of loyal followers. They know who their customers are and what they want. You can’t sell a product if you don’t know exactly who needs it. That’s why it’s vital that before you spend and money on a logo or website etc to know exactly who your audience is and what THEY WANT.

    We help you define who your tribe / target audience is. Not a general wishy washy idea but pin pointed exactly at those people who will buy your product, love your brand, make you a success.

    We then give you the tools to create a brand experience that will make them loyal followers. You’ll be able to sell them more. Get them recommending your product for you.

    You’ll have a customer bible that will help you relate to who your customers are, why they need you and want to be a part of your tribe! Superpowerful stuff.

  • VOL.2 Unleash your message.

    Ebook on how to create a story around your brand, how to write text for your website and create powerful sales copy for social media, emails, and staff. Plus workbook with actionable exercises that can change your business success straight away.

    The holy grail of branding starts here. To create your own successful and profitable business you must be clear on what your business stands for and why. We help you start the journey of discovery of what your brand stands for.

    We dig deep to tease out the soul of your brand, your personality, your why, your story. Do you want to write your own mission statement, marketing text, product sales text, website text, enewsletters and other sales messages? This ebook is killer for learning how to write inspiring information about your brand, that makes people take action. You can do it. All you need is our secrets.

    We give you the tools to start conversations around your brand. We help you define what you need to say to make the sale.

    Plus all the hot SEO tips so that Google loves your website too. We give you the tools to create text that will find buyers not browsers.

    You’ll have a content game plan that will help you create powerful sales messages.

  • VOL.3 Hey there good lookin!

    Ebook on how to create a consistent eye-catching image for your business. Plus workbook with actionable exercises that can change your business success straight away.

    To become a customer, your audience must to trust you. For them to trust you, they have to feel like they know and understand your brand.

    We show you how to use design to tap into your brand lovemarks that turn people in loyal customers.

    We help you set the path so that your marketing matches your brand messages. We’ll show you how to be you. Stand out from the crowd like only you can. We help you define what colour, style, font, tone, and messages your branding needs to deliver.

    You’ll have a style guide / brand bible to deliver to graphic designers, website designers, marketers and staff to show them that you know exactly who you are and what you need (saving you big $$$).

    We give you the power and control over your brand.

You won’t be alone


You’re an important part of our tribe. We’re here to help you.

We understand that sometimes you’ll get stuck and need a little support. We provide email support for 8 weeks so you can ask questions and get help as you complete the program. At the end of the program we want you to have created an actionable plan for your own successful and profitable business.

Who is this course ideal for?


1. Businesses that want to DIY marketing.

Small and medium size businesses that like to get hands on a do their own marketing. We regularly go into businesses to work with their marketing teams. You just need to know the secrets we give them, if you want to do it yourself and succeed.

2. Small business that can’t afford to pay big bucks to get a great brand strategy.

Small businesses and start ups that are budget conscious. Too often, small businesses patch their brand with a cheap logo and a template website that they got because they’re cheap not perfect for their brand. This has to stop. So, here’s a big secret… if you spend money on getting your brand strategy right, you’ll save on all of your other marketing. Yes, you will pay less for a logo design and can use a template website and can write your own text. Why, how? Because you’ll know exactly what you need. You’ll be in control.

Frequently asked questions


How much does it cost?

Our program has been priced with value in mind to make it accessible for those that need it most. Our branding ecourse costs $995 – for all modules and support. That’s an investment of $2.75 per day (less than a coffee). Most customers tell us they make their investment back and much more, within a short period of implementing the changes to their business.

I don’t have a business yet. Can I still do the program?

Yes absolutely our program is designed to help medium, small and new businesses.

Is it a scam?

Absolutely not. We are a long running Australian owned and operated company (founded in 2002), with 100s of happy and successful clients all over Australia.

What sort of time investment is required?

It’s up to you and what you want to get out of it. You can choose to build slowly with small time investment or hit it hard for maximum return as fast as possible.

I signed up for the ecourse but am not receiving any confirmation emails or details. Help?

Check your Spam folder! Especially if you’re a Gmail user. Also, be sure the email address you registered with is the one you’re checking for emails from us.

Can I reuse the workbooks?

Yes, absolutely! We give you the workbooks to use again and again, so you can continue develop your brand as your company grows and changes.

We do ask you to respect our copyright and not share the ebooks or workbooks with anyone. They are to be considered private and confidential.

I’m just not sure, I have more questions…

That’s absolutely fine, email us or phone us, we are happy to chat and answer any questions you have.

How does this program differ from others?

1. We give you everything you need, not one point repeated every page but gold from start to finish. Every page has valuable, actionable takeaways that you can apply to you brand right now to see real results.

2. It’s run by Jane our creative director and founder. That means, you’re getting her first-hand experience of 13+ years of branding businesses. The program is a DIY version of the strategy workshops and action plan she delivers to brands all over Australia willing to pay big bucks for her to find the answers for them.

3. It’s personal. We don’t have 300 people doing the course at once. You will get one on one attention and help when you need it.

What do I get exactly?

It’s a 6 week course. Each fortnight you’ll get a new comprehensive ebook and accompanying workbook (who’s listening, unleash your story, hey there good lookin). These books have the success keys to define your brand and build your tribe. Valuable information that is easy to digest and put into action. So you get real results.

Plus we know you may get stuck sometimes or have questions so you’ll get one on one email support, you can ask questions, get feedback on your ideas etc.

Is the program right for me?

Yes, if you want to learn how to create your own successful and profitable business. We have both new businesses and established businesses using the program. It is great for both men and women (it’s not one of those women only programs). You can do it alone or with your team.

To be perfectly clear, ecourses are not for everyone because you need to be open about what you want to achieve, and you must take actionable steps to succeed.

What they say


  • I made back the cost of the course the day I implemented my action plan.

    David, service based business

  • I feel like I've been given the golden ticket!

    Jodie, small business owner

  • Thank you for being the brand expert we needed.

    Kate, Retail business

  • The amount of clarity, insight and actionable steps, will steer your business boat in just the direction.

    Paul, business owner

  • I now have complete confidence in my offerings, and can properly word my sales copy.

    Claire, wellness business owner

  • Adding heart to our uptight industry has helped us connect with our customers.

    TOM, CEO

  • Real information and easy to follow steps to create a brand we are proud of.

    Tania & Mark, family business owners

  • Jane, I am so grateful for this program.

    Lisa, hairdresser and business owner

  • We now have a value proposition the team can identify with.

    Andrew, managing director

“People don’t buy what you do.
They buy why you do it.”

– Simon Sinek –

It’s time to take control of your brand.

Take the first step!


Access to all ecourse content
and one on one support 6 weeks.

Price: $995

Full ecourse with actionable feedback, instantly implementable tips and expert recommendations to take your brand to the next level.

We run the course from Feb-Nov – start today.

Email us today