CORPORATE BLOG DESIGN // we create quality custom websites with built in blog features to reach your target market. Australia wide
- Gold Coast, Adelaide, Sydney, Melbourne, Brisbane, Perth...
What is a corporate blog?
A corporate blog is a website or area within a website that allows you to post information and users to post comments on the topic. The feedback can be moderated before posted online.
For an example of a basic blog concept, view our tips and tricks section - we provide tips and users add comments.
How can a corporate blog work for your business?
Corporate blogging is powerful way to convince your audience that you have the strongest service and
products in your market. Corporate blogging
allows your business to communicate transparently
with share holders, customers and the public. It is an effective and efficient form of communication.
It draws traffic to your website - via increased page rank and return visits.
It can add an interactive edge to your latest news or resources collection on your website. It encourages your web visitors to communicate with you.
Corporate blogging
allows you to collect feedback.
It is the candid style of communication and ease of response that encourages this feedback.
The openness of blogging also builds customer loyalty and enhances credibility.
But do remember, blogs are about engaging brand communities, customer service and word of mouth - not about creating revenue.
What will your blog be about?
Identify your primary marketing objectives and how business blogging can help support those
objectives. Your blog’s theme should be
consistent with your company’s product or services.
A blog is a commitment
Blog writing requires
knowledge and discipline. Company blogs can usually be written by employees. However if your staff cannot write due to time or
resources, we can help find you the best writer for your blog.
Daily posting is ideal,
but in most cases unrealistic. It could be once a week or once a month.
The important factor is to establish a plan for the blog's upkeep.
Ideally, blogs that have one post per week should be updated on
the same day every week so that readers know when to come back for new
news.
It the constant new content that keeps readers and search engine spiders
coming back. As a golden rule: the higher the quality of your posts,
the less frequently you have to post.
In general, blog entries are around 300 words, although they can make an impact even if they are shorter.
What will blogging cost?
Many blog services are free, but these services aren’t optimally
designed for branding or search engine optimisation. A professionally
designed corporate blog can cost anything from $1000 up - it all
depends on how much design and functionality goes into its creation.
Corporate blog design and development
J6 design will create a corporate blog to represent your
company in voice, design, and brand. We will help you build a solid
blog strategy to deliver maximum benefit to your primary website.
Contact us today to discover more about how a corporate blog can assist your business.