What is a microsite / landing page?
A microsite / landing page is an individual web page designed to function as a supplement to your primary website.
It may be on a subdomain or have its own domain name (keyword rich url). It will be specifically
designed
for a particular call to action (ie launch a new product, service, target
a market segment or demographic group,
highlight a marketing campaign or promotion).
A microsite can also be used by a small business wanting to simply get their business online with a small but focused website.
Why have a microsite / landing page?
Research has shown that many web users do not
look at more than the first page they arrive at. So, setting up a well
structured landing page is critical to improving your overall return on
investment.
If you advertise in Google Adwords, other banner ads, offline marketing or email campaigns don't just direct it to your website homepage. Capitalise on your
marketing investment and invest on your landing page.
A microsite is a great way to
deliver a targeted message to your customers. The content can be focused on one core concept or product. The more focused the content, the higher the page rank / search engine optimisation.
Microsite also doubles your exposure in the search engine
results - 1 listing from you primary website and 1 listing from your microsite. This doubles the chance of someone clicking on your listing.
Microsite design and landing page development
J6 design will create a microsite or landing page with clear branding and a strong call to action for your business. We ensure your microsite is packed full of keywords so even though its small it still has a good google rank.
Our talented web designers will carefully develop your microsite landing page around your
keywords and sales message. We focus on search engine optimsation.
We create microsites and landing pages with WOW factor. Not just text on a plain web page we put style and creativity into the design.
Contact us today to discover more about how a microsite or targeting landing page can assist your business.