Search engine optimization

How do consumers find your site?

Did you know that 81% of Internet users rely on search engines and directories to find information? These listings are crucial to your online success. Unfortunately, many businesses fail to address their importance. They build their site without any regard to search engine optimization.

Search engine optimization [SEO] is the use of search engines and directory listings to draw traffic to a web site. SEO means getting your website to appear within the top 30, preferably the top 10, results when a potential customer enters relevant keywords into a search query.

SEO not about tricks. It takes time, research, specialised skills, common sense and an ethical balanced approach.

SEO starts with the design and code of your website.

Meta tags: keywords and page description
Page title: short keyword rich description
Headings: keywords in header tags
Images: short keyword rich ALT tags
Code: valid HTML and CSS
Hierarchy: important information first
CSS: separation of design from content
File names: containing keywords
Text links: every page reachable via keyword link
Content: clear, useful, information-rich pages
Keywords: included in the body text

Search engine registration

Often overrated, submitting a website to directories and search engines can be useful, especially if your website is new and hasn’t already been picked up by Google etc.

J6 design can submit your website for you for a small fee. OR you can submit you site yourself making sure you carefully follow the search engines rules for submission.

Need to know more?

Contact J6 about a search engine optimization strategy for your website.

Further information

Online article: Get to know Google - Part One - PageRank.