WEB COPYWRITING // we write clear, simple, search optimised language to help drive traffic to your website and connect with your customers. Australia wide
- Gold Coast, Adelaide, Sydney, Melbourne, Brisbane, Perth...
Professional web content writing
A copywriter can provide clear and concise copy that delivers your message effectively.
We
don't blindly write your content. We involve you in every step of
the process, from determining the key sales messages to designing a sales strategy to launch.
With many years professional experience and
technical expertise, our copywriters take time to customise a solution for your business. Our professional copywriters can write your website content
or simply edit the final copy supplied by you. We will:
- review existing marketing copy
- adapt and incorporate existing copy where possible
- consider your online strategy and objectives
- determine the most suitable voice (writing tone and style)
- develop unique ideas and concepts
- research the best keywords and search phrases
- polish content ready for publication
Copy editing of your web content
Editing isn’t just about grammar
and spelling.
Consistency is the number
one problem for website text.
If you have text for your website written but it requires a
professional touch, or the copy has sections written by different
people, we can help define your website voice.
Our professional copy editors will improve overall
readability of your content without compromising the original style or intent. We will also optimise the text for your keywords.
Contact us today about your copy writing or copy editing requirements.
What’s your content strategy?
A content strategy looks at the purpose and function of your
website. It develops the right message and how / when to deliver the
message. Our copywriters can help you develop a content strategy for your website.
Your website text has 2 main audiences
When you write for the web, you are actually writing
for 2 different audiences: your customers and search engines (ie
Google). Your web copy must be written to optimise the Google Search
Ranking of your site. But it must also appeal to your customers, like
having a top salesperson speaking directly to the user.
A successful website has a unique voice that speaks to your
target audience.
Website visitors don't read the whole page
Most studies conclude that more
than 80 per cent of
website visitors will not read the whole web page. Most visitors will scan and skim over web pages looking for relevant information to answer a question or solve a problem.
So, how do you write for an audience that doesn’t read?
- Start with the inverted pyramid model. Lead with the
most important information and deliver
your main message in the first 25 words.
- Also use subheadings. This allows users to only read small chunks of information.