1. What is your 'Elevator Spiel'?

You are in an elevator and someone asks what your business does. You have just seconds to tantalise them. Don't just state the obvious. Wrap up your mission statement in a way that highlights your unique selling point.

2. Image is everything.

Make sure you present your business image as professionally as you can, potential customers will base opinions on what they see. So get your logo, business cards, flyers, website and other marketing material professionally designed. It makes a big difference.

Everyone has a small budget when they are starting out. Think carefully about where you cut back and where you invest. Customers can tell when you have compromised on budget in your branding, they will assume your service is a direct reflection on that.

3. Hit the target.

Tailor your brand to fit your target audience. Know exactly who your audience is and what they want.

4. Make it catchy.

Don't choose a business name that limits your business. Emphasis qualities you want to promote. Make it easy to spell and pronounce. Be memorable.

5. Be consistent.

Make sure every piece of marketing material is like a member of the same family.

Brand consistency = recognition = familiarity = trust and confidence.

Want more?

If you are looking for a long term partner to ensure that your branding is kept consistent across all marketing materials then look no further! We can help with everything from strategic planning to logo design to web design. Our marketing and design experts will get you on the right track. Contact us for more information.

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