Facebook fan pages allow you to develop a long-term relationship with your customers. Lets look at what they are, why they are important and how to set up and use it. ...read more »
Web users are savvy. They can form an opinion, find information and purchase products online REALLY fast. Lets look at how quickly they do things on your website. ...read more »
Have a little holiday fun and embrace the silly season all year round to improve your website sales and customer service. ...read more »
Before launching your website live on the internet, it needs to be tested to catch any issues. Lets look at the various tests performed on your website and why they are important. ...read more »
Get better results with your enews campaign using these tips. Be sure to review them before you send your next email campaign. ...read more »
As online guru, Kevin Kelly stated a few years ago: ‘online culture is the culture’. So when your budget gets tight, dont cut your website marketing dollar - use it more wisely. Lets look at what cost effective online marketing works best. ...read more »
The success of your online marketing campaign depends on your ability to monitor and analyse your website traffic. You need to know where your website visitors come from... and what they do in your website. ...read more »
You should have an email newsletter providing valuable content to your customers. Here are some tips to help you create a more successful enewsletter. ...read more »
Branding is creating a whole experience and a strong idea around your business, products and services. Colors, mission statement, logo, uniforms, shop layout, service style, tone, language, packaging... ...read more »
People often confuse marketing with advertising - but it is much more than that. Marketing is an integral part of business management. So lets look at the how and why of marketing. ...read more »
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