Colour
is the most instantaneous and wonderful means for delivering and communicating
messages to your audience. Much of our reaction to colour is subtle, triggered
by chemicals in the brain, that can excite, sadden, overwhelm or inspire.
Colours and their meanings
Red: exciting, stimulating, daring, dynamic, bold &
sexy.
Blue: comfort, loyalty, security, stable, serenity &
peace.
Yellow: caution, bright, cheerful, energetic, mellow,
hope & happy.
Green: money, health, food, nature, fresh, healing, soothing
& prestigious.
Brown: nature, aged, eccentric, earth, substance, durability
& security.
Orange: warm, excitement, friendly, vital, inviting, energetic
& playful.
Pink: soft, healthy, childlike, energy & feminine
Purple: royal, religion, elegant, sensuality, spirituality
& creativity.
Black: dramatic, serious, strong, mysterious, elegant
& powerful.
Grey: business, cold & distinctive.
White: clean, pure & simple.
Environmental factors
There are also environmental factors that you need to consider. For example:
your eyes can’t focus on red and blue at the same time. Trying to read red
type on a blue background or vice versa causes extreme eye fatigue.
And unlike printed material, colours appear different on EVERYONES computer
screen depending on their individual settings. So it is extremely important
to make sure your design works in grey scale (black, white and grey only).
There must be enough colour contrast for your viewers to be able to use
your website without relying on colour alone.
Pick a colour for your project
View the
Pantone Colour Chart
(pdf file). Please note colours may look different on your screen or
printed via your office / home printer. For true accuracy use a
Pantone Color Publication provided by a professional printer.
We suggest using a colour wheel to choose more than 1 colour. This ensures the combination of colours will work well together.
Need help choosing colours?
We recommend you start by working out what
message or mood you want to portray to your customers. Look at contrasting
and complimentary colours on a colour wheel. And remember to talk colour
with your designer.
Comments
Add your comment
All comments are moderated prior to display.