What does Google do if it finds duplicate content? Search engines spend a lot of time making sure the content returned for a search query is relevant, not-spam and will create a great user experience. Thus they filter duplicate content.

Imagine the exact same information on 10 different websites on all 10 results from a search engine - not a good user experience!

Generally, Google can differentiate between the 2 types of duplicate content:

• Identical content in more than one place on your website. Google will index one page with the duplicate content NOT both.


• Identical content on your website and different external sites. It may be a mirror website or completely external site unrelated to yours. Google determines which is the original website with the duplicate content and indexes it NOT both.

If Google believes duplicate content is used with intent to manipulate rankings, they adjust the rank of the sites involved. But generally they just filter duplicate web pages.

View more information about duplicate content on the Google website

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