Add pay per click advertising to your website

Pay-Per-Click is a performance-based online marketing model in which businesses pay to advertise on your website on a per-click basis. You can set the charge rate. ROI example for 1 ad at $0.20 per click X 50 clicks per week = $10 income per week X 10 ads = $100 per week.

Or charge advertisers per month / quarter / year

If you prefer a more steady income charge advertisers per month, quarter or year. ROI example: 10 ads at $40 per month = $400 income per month.

Easy monitoring of ad campaigns

J6 design's CMS banner ads mod has a powerful management tool which allows you to upload advertisements onto any page and monitor how many times web users have clicked on the advertisements. Features include:

• Report how many times an advertisement has been clicked and displayed on the Web site
• Impressions-based revenue calculated automatically
• Click-through based revenue calculated automatically
• Print the click-through report and graph for your advertising customers
• Schedule when advertisements are available

Be subtle with advertisement placing

Rule #1 - Make sure you don’t lose focus of your website by overwhelming viewers with lots of ads.

The location of advertisements on your site does play an important role on your click rate. Ads tend to perform better if they are close to the center of the page or near site navigation. Studies show that ads placed at the end of articles tend to do well.

Both Yahoo! and Google report that best performance of their ad placements tend to be from ads that blend in with the content.

Provide guidelines for advertisers

J6 design can help you setup guidelines for advertisers wanting to place ads on your website. This will ensure the ads don't interfere with your site design.

Standard banner sizes:

728 x 90	Leaderboard
468 x 60	Banner
234 x 60	Half Banner
120 x 600	Skyscraper
160 x 600	Wide Skyscraper
120 x 240	Vertical Banner
250 x 250	Square

Talk to us today about how to include banner ads on your website.

Comments

Add your comment

All comments are moderated prior to display.