1. Make your website work hard
Make sure your website:
- looks professional
- has a strong call to action
- has relevant up to date content
- is search engine optimised
A website refresh or redesign can be one of the most cost effective marketing tools -
contact us today to discuss your needs.
2. Market your website
Make sure you encourage people to visit your website.
It’s
generally easier and less expensive to win more sales from your
existing clients than to go out and find new ones. Thus used wisely, an e-newsletter can be your most effective marketing tool.
The key to a successful e-newsletter is to provide genuinely useful
information, then build an offer around it.
-
Referrals / inbound links
Word of mouth and personal recommendations are very powerful. Make it easier for customers and complementary businesses to recommend
you, perhaps with an incentive to do so. Supply them with a link to
email friends or add to their website, give them stickers or promo
cards with your web address to hand out.
Genuinely useful content on your website will encourage others to
link to your site.
Online advertising is typically much cheaper
than traditional advertising, and it comes with the added benefit that
it’s easy to track and analyse.
-
Articles and public relations
Write short articles on your area of expertise or press releases. Promote yourself as an expert source, and let local
media know you’re available for interviews. Your
angle needs to be newsworthy - for example a product launch with a twist, a
piece of research with interesting results or an expert opinion on a
current issue that is getting media attention.
3. Offer perks, trials, advice freebies etc on your website
Challenging financial times see people craving generosity.
- A coffee shop that gives
you every 10th latte free encourages you to return.
- The dentist that sends you a reminder notice at checkup time encourages you to book an appointment.
- The cleaning store that sends you a sample product encourages you to buy.
Make life more convenient for your customers - assist them in smart, generous, relevant ways.
Talk to us today about offering a "perk" or your website.
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