The popular keyword terms

Most website SEO strategies target the most competitive / popular keywords (ie a flower shop will target "florist") - we call these head terms / head keywords.

For many websites (especially new ones) this can be a bad SEO strategy because it is harder to rank well in Google for these popular terms. Your competition has an older trusted site, lots of content, years of conversion data, and 1000s of inbound links.

So, what can you do to get a good rank in Google?

Target a group of keywords (ie a flower shop will target "long stem red roses gold coast") - we call these long tail search terms / long tail keywords.

Not only are you defining your niche, but you are also saying where you are located. 

Long tail keywords generally have less competition so you will rank higher and faster on Google. 

SEO is a numbers game

If you do rank well for a head keyword, it can bring a lot of traffic to your website. BUT more visitors does NOT always equal more sale conversions.

Long tail keywords will deliver less overall traffic. BUT the traffic will be concentrated to your specific target market which should mean more sale conversions.

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