1 second to start forming an opinion of your website

Web users make rough decisions about your website appeal after being exposed to it for as little as 1 second. The first glance at colour and layout has an instant effect.

7 seconds to make a good impression

Your website has only 7 seconds to show users they have reached a page of interest to them. You don't have to make a sale in 7 seconds, you just have to make a good impression.

After 10 seconds they will be gone

People are impatient on the web. If you break their flow of surfing, they will start thinking of other things and move on. If you have a heavy site to load you must distract users while they wait.

10 seconds is the average amount of time users allocate to examine your web page before deciding to leave if they are not happy.

Only 30 seconds to convince your user

Once your user has decided to stay, the average page visit lasts about 30 seconds in total.

1 minute limit for tasks

In 1 minute users should be able to complete simple tasks such as add a product to their shopping cart or fill in a form.

Videos should last no more than 1 to 2 minutes because people don't like passively watching for too long while in an active frame of mind.

Confirmation messages should be sent within 1 minute to keep users from wondering whether their action has been received correctly.

2 minutes total website visiting time

Most website visits last about 2 to 4 minutes.

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