Are you advertising in Google Adwords, other banner ads, offline marketing or email campaigns?

If so, where are you directing the traffic?

Don't just direct it to your website homepage. Set up a strong landing page or you will miss the deal closer.

How much information should you have on your landing page?

Your landing page web design or micro site should quickly answer who, what, where, when and why.

It should offer supporting information about your product, highlight key features with bullet points and request a call to action.

What is a call to action?

Don’t make the customer think about what to do next. TELL THEM!

Your call to action should be very clear and easy to take the next step. Submit an enquiry through a contact form, signup for a newsletter, pickup the phone and call you or place an order through your shopping cart.

Keep your web sales message simple

State the customer need, the solution, and then demonstrate that you are perfect to provide that solution. Highlight your competitive advantage.

Provide re-assurance by including your physical address, contact phone number, staff names etc.

Don’t clutter the page with unnecessary particulars about your product or information about other products or services.

Landing page / micro site design is critical

Ensure that your landing page uses a professional graphic design and does not look “cheap and nasty”. A clean and professional look will ensure customers feel safe making purchases.

Even if your site is relevant, if the viewer can’t find the answers to their questions easily, they will disregard your site and move on.

Your landing page / micro site should be both direct and engaging.

Quick loading landing page

A landing page strategy will work best if its quick loading. If the page takes too long to load because of images or animation, you risk losing traffic.

Offer a secondary call to action

Don't forget to include clear links or navigation to your main website. A curious web user will seek out other information about your company.

Expert landing page design and micro site design

At J6 design, we know your landing page design is all about converting your visitors to sales. We tailor design your landing page to focus on your particular product or service. Contact us today for more information.

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