Web user statistics:

• 40% will not return to a site if they had a poor experience.
• 79% scan instead of reading word-for-word.
• 25% read slower online than in print.

So knowing these statistics here are some tips:

• Know your target audience.
• Evaluate your competitors sites.
• Use simple sentences limited to one idea.
• Keep your page text under 500 words.
• Be Direct. Avoid jargon. Avoid excessive use of adjectives.
• Headlines must be catchy and descriptive.
• Use subheadings to help the reader scan the text.
• The first paragraph should explain what the whole page is about.
• Keep your content up to date.

When preparing content, ask yourself...

• What is the aim and purpose of the site?
• What key sales message do you want to convey?
• Where are words or images required?
• What type of text is required? For example: introductory, advertising, explanatory, narrative, captions, instructions etc.
• What content already exists and how much needs to be written, photographed or created?
• Who will write or edit the text, take photos, draw diagrams etc?
• Who will check for factual accuracy, spelling, grammar, sense, relevance, vocabulary and cultural sensitivities?

Why hire a professional copywriter?

Your website content is crucial to your online success, so hiring a professional copywriter can maximise your return on investment. A copywriter will research your industry, products, services, company profile and goals. They will ensure your copy delivers the key sales message of your business clearly, concisely and cleverly. 

J6 design provides copy-writing and copy-editing services.

What about images?

Good quality images are an essential part of your website. Your website should use stunning purposeful images to attract not distract. Illustration and icons are popular in Web2.0 and photographs are often principle factors influencing a viewer's response. Together these images make the text more attractive, and help your customers remember key information.

J6 design can illustrate maps, characters or icons for your website. We can also source stock images and arrange professional photographers.

User statistics from Sun Microsystems and useit.com

Comments